Most schools still recruit the same way: post a vacancy to a job board and wait. But in 2026, the candidates you need aren't searching — they're scrolling. This session shows MAT leaders how to close the "exposure gap" by reaching passive talent where they already spend their time. We'll cover social media advertising, programmatic and other targeted methods that drive measurable engagement, applications and hires — and why your ATS should enable every channel, not limit you to job boards alone. Practical, evidence-led, and built for the realities of trust-level recruitment in the year ahead.